Study Addresses `Cross-Selling` Within the Dating, Adult Dating Arena

Released on: September 10, 2007, 9:30 am

Press Release Author: Datech Limited

Industry: Entertainment

Press Release Summary: A scheme piloted by World-Dating-Partner.com has recently
exposed some surprising results that can be used again and again in order to
increase revenue as a fast and easy solution.

Press Release Body: A scheme piloted by World-Dating-Partner has recently exposed
some surprising results that can be used again and again in order to increase
revenue as a fast and easy solution. If you own a dating site without an adult
dating mirror, then your capacity to increase revenue is being severely restricted.

November 9, 2006 -- During the last three months World Dating Partner has piloted a
scheme in which they invited a select group of their affiliate partners to run an
Adult dating service in parallel with their existing Dating sites. The results have
been spectacular. Virtually all the sites involved in the pilot reported back that
approximately 40% of their dating site members joined the Adult Dating service. This
was exciting news, but even more important, they remained as paying members on both
systems, thus generating substantial initial and recurring fees.

The scope of the pilot was extended further, by offering the same pilot group the
opportunity to run other \'minority\' sector sites, again alongside their core dating
business. Sites designed specifically for minority groups such as the gay community,
and people of Indian ethnic origin, were used in the test. The immediate effect on
revenue of this cross-selling has been amazing. Most partners involved are reporting
back increases in revenues of up to 50% over a 3 month period with the likelihood of
further increases in the future.

We are extremely pleased by the results of this pilot
\"We are extremely pleased by the results of this pilot\" said Robert Fathers, CEO of
World-Dating-Partner. \"They bear out our view that one of the best way for dating
site owners to grow their business is by expanding the breadth of their offering.
The opportunity is there for quite dramatic revenue growth in a relatively short
time. We are committed to supporting our partners in growing their profits by
helping them offer more to prospective members, and by adding further revenue
models, expanding existing cross-selling niches, will help partners create
opportunities for increasing revenue even further.\"

World-Dating-Partner.com has been committed to creating new ideas and products to
include within its marketing arsenal in order to help partners develop ways of
increasing revenue, their ongoing commitment to experiment with new marketing
techniques is testimony to helping dating partners expand their business model and
to create funds to expand into larger organizations.

For more information on this, and the original pilot scheme, contact Robert Fathers,
CEO, World-Dating-Partner at robert @ fathers.co.uk.

To learn more about World Dating Partner visit http://www.world-dating-partner.com/



Web Site: http://www.world-dating-partner.com

Contact Details: Full Address:
Cossington Grange
Middle Road
Cossington
Somerset, TA7 8LH

Website: http://www.world-dating-partner.com
Tel: +44(0)20 7060 0519

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